Instagram is an engaging social media platform that emerged as a simple photo-sharing application at first and now has grown with multiple features. The way to gain popularity is huge on Instagram when you use the features like Instagram stories. There are over one billion active users on Instagram monthly, which is a great place to create more engagement for your business or brand.
With all the features, Instagram stories are highly engage-able and can connect with your audiences easily. More than 500 million people on Instagram use stories every day to share and view engaging events of brands or famous people.
Instagram stories are the most attractive feature where you can share your memorable moments. The stories will last for only 24 hours on your follower’s feed which is temporary. Since it appears on the top of your feed, it is easily noticeable by your audiences and can access stories quickly.
Here are the eight unknown Instagram story tricks to increase your followers to your account.
Tip #1: Add Link To Your Story
Instagram allows all the users to add a permanent link on your bio and also gives another option to include a link on your stories feature. But to add links to your stories, your followers’ count must be 10,000 followers. Once you have achieved the follower’s count, then you can gain traffic to the required website by making your audiences swipe up to know the information in detail. If it is really engaging, your followers may share your stories on their page, where you can gain more followers.
Tip #2: Treat Viewers Like Your Friends
Since Instagram is a visual platform, it helps brands and business people connect easily with their customers. Instead of posting videos and images in your comfort zone, bring out the new things on your video content through stories. Create brand trust with your audiences by interacting with them when they respond to any of your stories. Though Instagram is crowded with plenty of Influencers, you can engage your audiences through stories.
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When a follower responds to your stories, immediately respond back to them and create a strong relationship along with brand trust. If you find any of your followers give feedback or repost your content on their stories, you can interact with them directly to gather ideas and get suggestions for your next post.
Tip #3: Promote Your IGTV Videos
IGTV videos are long videos where you can explain your product or can give information regarding your business. People will not focus on your IGTV videos until it is interesting. So, crop the important content and post it as a preview to get unlimited IGTV video views by using stories. When the preview of your long video displays on your stories, it will be noticed by your audiences very easily, and if it looks interesting, then people will immediately watch your whole video.
Since the stories appear on the top of your follower’s page, people will show interest in watching story videos. If you want to improve likes and views for your IGTV video, Instagram stories are the best option to achieve it.
Tip #4: Use Hashtags To Get More Reach On Stories
If you want more followers on your account and get your content to reach huge audiences, the best way to achieve this is by using hashtags. Like the normal post on Instagram, you can also stuff hashtags with stories to find your content by new audiences. As we already know, hashtags play an important role in improving visibility for your account; you can easily get more views for your stories.
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Hashtags provide a great chance to discover new audiences if your stories are exciting and engaging. When people search for a particular keyword and your stories have the same, they will watch the real-time, active content more than regular content on the feed. Instagram allows you to use up to 10 hashtags, and if you use hashtag stickers, only one is allowed.
Tip #5: Know When Your Audiences Are Engageable
If you want to boost your viewer’s count for your stories, you have to know the active time of your followers and target audiences. Regularly watch your stories to know when you get more views and consolidate from all your posts. You can also get clear metrics from Instagram through Instagram Insights, but you can access it only if you are a business account.
After switching over to a business account through the settings option, navigate through the insights option. On the activity and audience tab, your profile will be visible, showing the post or content having a maximum engagement, reach, and impressions along with the active time of your followers on Instagram. With this data, you can post your content on stories at the same time to gain engagement.
Tip #6: Publish Stories Using Stickers Feature
Instagram is growing day by day with a lot of updates and new features to engage audiences and gain new followers to your account. Likewise, there is an engaging feature called stickers, where you can gather more audiences to your account with your creativity. There are several types of stickers, and some of them are explained below:
- Countdown Sticker – It is the most engaging sticker where you can create curiosity among your followers. You can use this sticker when you are releasing a new product or giving any exciting update. Use the releasing date and time to set the countdown. So people will stay on your account for the update.
- Quiz Sticker – Using this sticker, you can ask multiple-choice questions to your audiences and know the result which option got the higher vote. If you want any suggestions or ideas, you can use this option to know.
- Question Sticker – It is a very useful sticker to interact with your audiences by asking questions to your audiences and reply to them on another video. You can also clear the doubts of your audiences by maintaining a good relationship with them.
Tip #7: Perform Live
Before going live on Instagram, announcing the date and time on your feed as well as on the stories to make your audience join on your live. Live videos are the most engaging method to interact with your audiences and clear their doubts. Visual products will create trust among your followers in your brand. Your followers will leave questions in the comments section, and you can answer them directly through the live video.
Show the features of your product live and explain the working procedure. If you are doing business, explain the benefits of your business and clear the doubts on live itself if your audiences ask questions. The live videos may increase your sales conversion also by the way you connect with the audiences.
Tip #8: Schedule Stories In Advance
Attain the success on your Instagram account by scheduling the content on stories. With the analysis of the active time of your followers from Instagram Insights, start to schedule your multiple contents on stories to reach new audiences and gain more views resulting in higher engagement for your business.
After scheduling your story content, don’t forget to monitor the performance of your stories using Instagram Insights. Add improvements to your content with your creativity if the reach is very low.
Final Thought
Instagram Stories are the most interesting feature of connecting with your audiences and creating a good relationship with you and your followers. Boost your followers count with your engaging content and make your followers post on their stories which may intend their friends to follow you. While creating your upcoming Instagram stories, use the above tips to gain more followers to your account and increase social media engagement.
