Introduction to google ads
- Introduction to Google Ads
- Importance of Google Ads
- AdWords account creation
- Type of campaign
- Campaign level settings
- Ad group level Setting
- Keyword match types
- Bidding options & Budget
- Ad rank & Quality Score
- Conversion Tracking
- Types of Audience
Search / Text Ads
- Introduction to search campaign
- Search network / text ads importance
- Network Selection
- Budgets and Campaign building strategy
- Location targeting
- Click through Rates
- CPC, CPM, CPA
- Budget Calculation
- Ad Rotation
- Site link extension
- Callout extension
- Call extension
- Structured snippet
- App extension
- Message extension
- Promotion & Price extension
- Location extension
- Ad group Introduction
- Keywords & Negative keywords
- Ad Creation
- Difference between final & Display Url
- Headlines & description
Gmail Campaign
- Gmail Campaign
- Campaign goals
- Location targeting
- Bidding strategies & Budget
- Delivery method
- Ad rotation & schedule
- Devices targeting
- Dynamic ads
- Adgroup
- Keywords & Negative Keywords
- Affinity & custom affinity audience
- IN market Audiences
- Remarketing and similar audiences
- Demographics
- Automated targeting
- Ad group bid
- Ad creation