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Google has been a boon to marketers from the beginning and with the introduction of “Google AdWords” now the changed name is “Google Ads”, it has given a solid platform for advertisers to capture the leads at different stages of the sales funnel, And we are also a leading trainer of Google AdWords Training In Bangalore
Let’s understand What is Google Ads?
“Google Ads is Google’s online advertising platform.”
Google Ads is a service that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website.
Google Ads allows you to take advantage of the benefits of online advertising by showing your ads to the right people, in the right place, and at the right time.
Google’s advertising platform allows you to place search results for your website on Search Engine Result Page (SERP) by paying against your advertisement. By using paid search you can see quick outcomes when the related term is searched in Google.
Paid Search
Paid search is the term used for publishing an advertisement within the listings of a search engine. This normally appears at the top of a Search Engine Result Page (SERP) like Google and increasingly look more like organic results. When the ads are created, at that moment Google puts a small green ‘Ad’ label on them.
The basic gist is, you set your ad to promote a business or brand based on keywords. A keyword is a user’s search term or phrase, that describes your product or service when and where your ad can appear. Your ads will only appear for the keywords you pick.
Keywords play an important role, these keywords are the roots of your ad campaign. They set the entire advertising process in motion. If any potential customer is searching for a particular product or service, they will be able to find you more quickly if you have selected the right keywords.
Google Ads shows your advertisement to prospective leads or customers who are interested in your product or service. Advertisers bid on search terms, or keywords, and the winners of the bid are put at the top of search results pages, on YouTube videos, or on appropriate websites, depending on the type of ad campaign chosen.
Google Ads ads are shown broadly in two networks:
The Search Network includes Google Search, other Google sites such as Maps and Shopping, that show ads matched to search results.
The Search Network helps advertisers by the following given:
The Google Display Network helps an advertiser to reach people who browse their favorite websites, watching Youtube video, checking Gmail account, or using mobile devices and apps. It allows visual and rich media ads instead of plain text ads.
Display Network includes Google websites as a collection (like Gmail, Google Finance, YouTube, and blogger), mobile sites, partner sites, and apps that show ads on a given page matched to the content.
The Display Network can help advertisers in the following ways:
These ads are text ads that also contain information about a product’s and pricing with a small image and a link back to a purchase page on your site.
Main Benefits:
If app downloads are essential to your company or business achievement, then this ad can directly send the audience to an app store and encourage them to download your app.
Main Benefits:
Call-only Ads are plain text ads intended to drive straight calling action to your business directly from search. These ads appear on devices with a calling link.
Main Benefits:
By developing a standalone video ad or making it a part of streaming video content, a business can deliver a rich and engaging experience to customers.
Main Benefits:
It is the simplest and most popular type of search ad, text ads consist of a headline, a display URL that shows your website address with a short description.
Main Benefits:
In this image ad format, you can create your own image advertisement, including static or interactive graphics as .gif and Flash format.
Main Benefits:
Ad extensions are visual enhancements to search ads that more add more display information about your business, such as a phone number, location, or links to other relevant content from the bottom within your sitemap. These enhancements can be added manually or by automated formatting systems.
Main Benefits:
These ads adjust their size, appearance, and format automatically on available ad spaces. Thus as a responsive ad, it may appear as a small text ad in one place and a large image ad in another.
Main Benefits:
Google ads give you full control over the cost of your advertising and there’s no minimum amount for the ads. Rather, you set a daily budget and choose how you are going to invest your money.
Google Ads depends on an offering framework that is called bidding where an advertiser selects the maximum amount that he wants to pay for a click on the advertisement. Try to choose a target based bidding approach on your goals, such as whether you want to focus on getting clicks, impressions, or conversions.
There are three options for bidding strategy: 1. Cost Per Click (CPC): 2. Cost Per Thousand Impressions (CPM) 3. Cost Per Acquisition (CPA)
Cost Per Click is an ad metric that measures the amount of money paid for each click on your ad in a marketing campaign.
It is the amount that an advertiser pays for one thousand ad impressions that mean when your ad is shown to a thousand people. It is mainly used for brand awareness.
In cost per acquisition strategy the amount you pay when someone takes predetermined action with your ad. It means the average amount you would like to pay for a conversion.
The Google Ads platform is very useful for the advertisers those who want a rapid response and to speed up the process of revenue generation. The following advantages of Google Ads are:
Google Ads is constantly seen as one of the best ways to reach your prospective audience, drive traffic to your business, and eventually increase boost revenues. But, unless you understand what you are doing, there is no point beginning a marketing approach, so education is the only key to be an expert in the respective field. Learn Digital Academy is the trusted training institute in Bangalore that fulfills all your requirements to make you an expert not only in Google Ads but also in another part of Digital Marketing as well. With Learn Digital Academy you can enrich your knowledge with practical exposure.
“Learn Digital Academy provides the Google Ads ( Adwords)/ppc training in Bangalore, Marathahalli from Adwords Certified Professionals, and helps in getting Google Adwords certification course with practical exposure over live projects and even provides 100% placement support.
Copyrights © 2021 Learn Digital Academy. All Rights Reserved. Powered By Webi7
Copyrights © 2021 Learn Digital Academy.
All Rights Reserved. Powered By Webi7
