So you know the basics of graphic design but are not satisfied? This 2-month course is designed for a deeper understanding of the principles of design and how to use the tools in Photoshop and Adobe illustrator. For the graphic designing training in Bangalore, we have curated a syllabus for you!
In the advanced course module, you will be trained in 2 different software, learn elements & principles of design, creating designs for web & print on a deeper level, learn how to edit, manipulate and retouch photos.
This course also combines short term course modules which are:
Introduction to Graphic designing
Introduction to software (Photoshop)
Creating designs for web
Creating designs for print
In the advanced course, you will be able to create logo designs on an advanced level with Adobe Illustrator.
Graphic designing course syllabus (apart from the short term module syllabus):
- Introduction to the graphic design industry: In this advanced course, you will learn in-depth all about the graphic design industry, where the skills are applied, types of graphic designs and the scope in the industry. You will learn more about logo designs, elements and principles of design, how to edit, manipulate and retouch photos like an expert, and work on live projects.
Graphic design has evolved so much since its inception that it is now one of the most sought after skills that can be applied in a wide range of industries. Graphic designers make everything worth paying attention to. The subjects covered in the introduction to graphic design are:
- The importance of graphic design
- Elements and principles in graphic design
- Color theory
- Photo editing, photo manipulation, and photo retouch
- Creating designs for web and print
- How to use two different types of software – Photoshop and Adobe IllustratorBefore computers, graphic design is known to have existed long before, dating back to 100 AD, where icons, images and text were used. The industrial revolution paved a new road for graphic design during the 18th century. Lithography which emerged from new technologies upgraded the printing technique in graphic design.
Today, you can see it everywhere – TV commercials, billboards, posters, on the internet, websites, social media, packaging, etc. it has become a staple for marketing and advertising with no limit on creativity. Advertising agencies have a wide scope for graphic designers.
- Introduction to software: In this course, you will learn to use two different software – Photoshop and Adobe illustrator. Adobe Photoshop is one of the most widely used software in graphic design with many versions available like Photoshop CC, Photoshop Lightroom, Photoshop elements, etc. It is available on macOS and Windows computers. Widely used in photo editing, manipulation and retouching, Photoshop serves its purpose for a wide range of graphic designers and digital artists.
Adobe Illustrator, on the other hand, is mostly used for illustration, drawing, logo design, and creating digital art by graphic designers, artists, and concept artists. Also used by architects for illustrating buildings. The vector quality of the works in Adobe Illustrator is high.
The difference between these two software is that Photoshop is Raster-based whereas Illustrator is vector-based. Images and logo design can not be enlarged or compressed without compromising the quality in Raster-based software. There are certain drawbacks in both the software and can be used according to the requirements. Certain features that don’t exist in Photoshop exist in Illustrator and vice versa.
You will learn here,
- How to master the tools in both software
- How to create logo designs in Adobe Illustrator
- Photo editing and manipulating on Photoshop
- Elements in Design: The basic elements in design come together in harmony and balance with rhythm to create something wonderful that communicates an idea elegantly and creatively.
You will learn here the elements in design which consist of:
- Line: A line in graphic design is a connection between any two or more points. They are used to create a path, shape or form and to divide a space.
- Color: color can be added to lines, shapes, typography and images to create a mood in the design. The brighter the colors, the higher the hype.
- Shape: a shape is made by closing more than two lines and can be organic or geometric.
- Texture: adds feeling in the design so when a viewer looks at it, they can feel its texture in their mind. Texture makes design interesting.
- Space: space defines the relationship between any two elements. Negative space can be given a meaning as well to create optical illusions.
- Typography: it is the most important element in web design and graphic design. Like color, it creates a mood in the content or design – journalist’s news is written in a serious font, personal blogs and comics have playful fonts
- Movement or flow: creating a movement, whether static or animated, takes the mundane out of the design and makes it whimsical.
- Principles in design: They are applied to the elements of design to make the work complete and add value in the composition. Any design has to follow the principles to make it stand out and visually interact with the viewer. Without elements, principles can not function, and vice versa.
As a graphic designer, you are required to have a sound knowledge of how to apply the principles of design to its elements, if you want to create a great design.
The main principles of design that you will learn here are:
- Balance: balance in design refers to space between elements to create tension.
- Emphasis: emphasising on the focal point of design catches the attention of a viewer which can be done changing color tone and movement
- Visual unity: elements have to agree with each other to create unity, which is the main of graphic design.
- Order: the design has to be created in the order of the most important message to the least important one.
- Proportion: every element has to be in the right proportion against each other to make a design composition stand out.
- Contrast: contrast in elements make the design tell a story. It enhances the relationship between the elements and makes it interesting.
- Color theory: Color is everything. It sets the mood, appeals to the eye, makes a product look enticing. 90% of people will try a product if they like the color of it or the packaging. The right combination is enough to sell a product. In graphic design, it’s just as important to appeal to the eye of the viewer and make them curious about the story behind the design.
Graphic design uses the color modes RGB (Red, Green, Blue), and/or CMYK (Cyan, Magenta, Yellow and Black). CMYK is a subtractive color model when light is removed from the paper. It originally had primary colors. RGB is an additive color model where light is added.
Colors evoke emotion in the viewer, so to evoke a particular emotion, brands use a particular color. They are the final element in making a sale. The colors in McDonald’s logo are used to evoke hunger and craving. Black symbolises authority, blue for dependability and brown for masculinity. Some law firms use black and brown in their designs.
In this course, you will learn-
- How to apply colors in logos to match the brand’s persona
- The theory of colors
- How to adjust the hues, tones, tints, saturation, etc
- When to use RGB and CMYK color mode.
- Creating Design for web: A website that is visually appealing, creative and ignites interest in the viewer makes a brand look approachable. It’s all about how a brand presents itself on the web. A brand may be good in what they do or offer, but having a poor website is detrimental in lead generation and establishing an identity.
Creating elements of a website – design, layouts, navigation, content, product images, and call to action buttons are all the job of a web designer. As a graphic designer trained in UI and UX, you can create a website that meets the client’s expectations and requirements.
A website has to reflect the brand, their persona and values. it leaves a lasting impression on the visitor. Corporate companies have websites that look formal and elegant; creative industries like animation and film have artsy websites that look playful. Like so, different industries have different themes in their websites that reflect the business and give an insight to the customer into the nature of work and the mood of a company.
In this course, you will learn,
- How to create artboard
- How to create posts, banner ads, web page design, etc
- How to use Photoshop and Illustrator to create designs for web
- Different elements in web and types of design
- What type of font and size to be used
- Creating designs for print: Creating brochures for print, business cards, menu cards, pamphlets, banners, posters, album and book covers – all come under print design. A combination of photo editing, photo manipulation, typography, and logo design is required.
Advanced Graphic Designing Course
Not all graphic design agencies will do the printing, so it’s important to choose the right print vendor before/after having the required designs made.
Key points to bear in mind while creating design for print:
- Understand how printers work, what color mode they use
- Design according to the standard sizes
- Use color modes that print well (mostly CMYK): RGB color mode is used for different purposes than CMYK, and plain black and rich black differs. Using the wrong color mode in design can result in messy and faulty prints
- Set the image resolution to accuracy for quality print. A blurred image is a no-no
- Use the right scale for type/text.
In this course you will learn here,
- How to use the software to create design for print
- How to create brochures, banners and other graphic design for print
- How to select the right resolution and size
- How to set the type to right scale
- Which color mode to adopt while designing anything.
- Logo design: One of the most important elements in brand identification is the logo. They are a window for the customers, giving insights into the brand. A good logo leaves a lasting impression on them like Nike’s, Apple’s, Audi’s, Allen Solly’s, Starbucks, etc. The logo of these brands have created a reputation and credibility around them, and people recognise them instantly.
Some logos do not have typography but can be instantly recognized, like the logos of Mercedes, Apple, and Starbucks. And some have typography or text without images like H&M, Lenovo, etc. Some have a combin
ation of both image and text like Royal Enfield, Allen Solly, Samsung, etc. these logos have gone through changes over the years and will be remembered for a long time.
Key elements to bear in mind while designing a logo:
- Has to be relevant to the business or a brand you are designing for
- Has to communicate well
- Has to create a lasting impression
- Has to make a statement
- Has to be simple
- Use the right colors
- Use the right typography
You will learn here
- how to design logos with rules mentioned above
- the elements and principles of logo design
- How to apply the golden rule and other method in designing a logo
- How to apply the right typography and color for logo
- Icon design: Icons are those small images or symbols you see on mobile apps and on roads that give instructions or tell what something is. You also see them on products that say they are chemical-free, natural and handmade, illustrated in small images.
Why are icons important? They communicate easily with the viewer or customer, especially if they can not read or know a language. Icons are one of the most important visual modes of communication which everyone can use and interact with, without the hassle of misunderstanding and misinformation.
They use less space than text and take less time to read.
Icons can illustrate almost anything from warnings, instructions, genders, age, to contents in a product, etc. They can differ in shapes, color, transparency and sizes.
Some key points to bear in mind before designing an icon:
- It has to provide clarity
- It has to be relevant to the information being illustrated
- Has to be simple and readable
- Size and formats matters
- Consistency in style while creating a family of icons
You will learn here in-depth:
- How to design simple and clear icons
- Types of icons – solid, outlined, rounded and sharp
- How to render icons in terms of perspective and color
- Photo editing: Mostly done on Photoshop, Photo editing is the process of altering an image in respect to its size, color, contrast, background etc. It is often confused with Photo manipulation and photo retouching, which are very different terms. Photo editing makes an image or a photograph presentable.
In advertisements, Product photos are edited to make them more appealing or appetising. Photo editing can be a great tactic in advertising products from clothes to food and beverages. They are also common in Instagram and Snapchat, which are photo editing and sharing social media apps. Photo editing serves its purpose in many industries like fashion, magazines and newspapers, display ads, photography, graphic design, etc.
Popular photo editing software used are Photoshop, Canva, common mobile photo editing apps, Microsoft paint, etc. As a professional photographer, being skilled in photo editing is a must. Before printing pictures in magazines and newspapers, they are edited by professionals to make them more appealing. Any other altercation to the elements in an image will come under photo manipulation.
You will learn here:
- How to edit photos in Photoshop
- How to use the tools to edit a photo
- How to remove unwanted background
- How to adjust color, contrasts and white balance
- Photo manipulation: To alter an image on another level, like changing the skyline, twisting buildings or any objects, changing the texture of the skin is to manipulate the photo. You can get as creative as you want in manipulating a photo. It is used by graphic artists, photographers, advertisers, etc. Photoshop is the most widely used software to manipulate photos.
Widely used in journalism, fashion and advertising, photo manipulation has been misused from time to time, even frowned upon. It is also used to produce artistic photographs which can amaze the viewer and be appreciated. Unique images and optical illusions can be achieved by manipulating multiple images. There are different techniques in photo manipulation that you will learn here in this course.
Photo manipulation changes the pixel and can be hard to undo in Photoshop. But a non-destructive method can be adopted to make changes easily and undo the changes.
Topics covered here:
- What is photo manipulation and how it is different from photo editing
- Techniques in photo manipulation
- Where it is applicable
- How to use Photoshop to manipulate images
- Destructive and non-destructive method of photo manipulation
- Adapting images to different nature settings
- Create a portfolio of images manipulated in Photoshop
- Photo retouch: Photo retouching is the process of enhancing the beauty of an image. It can be used to enhance anything with color correcting and adjust the contrast. A model’s face can be retouched to make them appear more beautiful, having perfect skin and features by covering up the flaws.
Photo retouching, a part of photo editing, can be destructive or non-destructive. Changing the color in an image will also change the pixels. It depends on how to edit the photo. Like photo editing and manipulation, photo retouching can be done in a non-destructive as well.
Photo retouching can also be used for products photography to enhance their beauty. It is a common tactic used in advertisements to promote the products and entice the customers into buying them. Creating visually appealing images is quite important because people tend to be interested in something they think looks beautiful or interesting.
Under photo retouch, you will learn-
- How to create aesthetically pleasing photos using Photoshop
- How to cover up flaws in an image
- How to remove objects in an image
- How to retouch portraits
- The tools used in photo retouching
- How to create a portfolio of works using Photoshop for retouching an image.