Digital Marketing Training in Marathahalli

We are living in the internet world where almost everything has become digital. From small to big businesses they have moved towards digitalization. People use technology from pin top of fingers whether it is paying bills, buying groceries, shopping, planning for a vacation, booking tickets or just about anything else, they just use smartphones, tablets, laptops, and computers to get their task done.

The ever-growing popularity of the internet has created enormous opportunity for companies to expand their business throughout the world. Due to this new career opportunities are being created in the modernized market. In Marathahalli, Bangalore many digital marketing institutes have been started recently due to boom in internet world, most of them without any experience in training.

In this digitalization “Digital Marketing” term is leading in all aspects of the business.

Digital Marketing is not a strange word among us. It has become one of the most popular words in the last couple of years as Digital Marketing gave a new scope of our career. Everyone is discussing it and they are excited to know and learn more about Digital Marketing Courses.

As every part of our lives is somehow being influenced by digital technologies, organizations are also using marketing through digital mediums to their brand value. The growing demand for digital marketers has created a new opportunity and it can be the best option to start a career.

Learn Digital Academy provides the Best Digital Marketing Training in Marathahalli, Bangalore with 100% Placement assistance for students for better career opportunities.

Digital marketing provides roles and skills, even more than traditional marketing and this newly upgraded and flexible nature of the business makes it so fascinating.


What is Digital Marketing?

Digital marketing is a wide word that encapsulates all marketing channels and techniques that one can use to promote products or services on the online to connect with existing and prospective audiences. Digital channels include such as search engines, social media, e-mail, and websites. The main difference between digital marketing and traditional marketing is that digital marketing campaigns are carried out solely through digital channels and this gives marketers more control, tools, and data to analyze the effectiveness of a campaign.

Unlike traditional marketing methods, you don’t have to go door to door to convince people how good and useful your product is, but instead social media like Facebook, Instagram, Twitter, and online reviews do this job. Online ratings, Facebook likes, Twitter follows show the great impact of your company’s product and services.

Best digital marketing training institute in bangalore

Digital marketing/Online Marketing Training/Internet Marketing Techniques encompasses, even more, roles and skills than Traditional marketing methods and the versatile and flexible nature of the business that makes it so fascinating.

Here are the various segments of Digital Marketing/online marketing which everyone should know:

Search Engine Optimization (SEO)

Search Engine Optimization means, setting up the website and content to be visible on the Top search Engine results page (SERP). It helps to improve the visibility of a website within the organic/natural search result and reach to the specific Target Audience.

Search Engine Marketing (SEM)

Search Engine Marketing Refers to a platform where any business and companies can promote their product and services to get more visibility on the search engine through Paid Ads. SEM gives the Ad Visibility in the Search Engine first-page result by showing relevant Ads in the search engine result page (SERP) and get more relevant traffic..

Social Media Marketing (SMM)

Social Media Marketing is a method used to promote a business or events by using different social media channels/Platforms. It refers to the process of gaining traffic/attention or creating Brand Awareness through Social media. Its main objective is to make brand awareness, Increasing Relevant Traffic on Website, getting leads, Post Engagements, Page Likes and conversion.

E-mail Marketing

Email marketing is the method of sending a message or bulk messages to the targeted set audience through email. E-mail marketing is used for business advertisements, sales solicitation, brand recalling or a call for business.

Mobile Marketing

Mobile Marketing is a well-defined and accepted strategy to promote your products and services through Mobile devices (As 80% of us uses Mobile for Accessing Internet). It involves marketing messages, reviews, price comparisons, Bulk SMS’s, App Promotion, QR Codes, advertisements, videos, and other content delivered to or with personal mobile devices. These devices include cell phones, smartphones and, other cutting-edge mobile devices.

Copywriting and Editing

Copywriting is the art of writing to promote products, services, a business, a person or an idea. While developing web Content, a content writer must concentrate on thoroughly Choosing, Modifying, weaving as well as creating those words in a manner that they will convince the visitor right into taking a certain and quantifiable action.

Copy editing is a process that ensures that text is correct in terms of spelling, grammar, terminology, punctuation, and formatting. It also ensures that the idea the writer wishes to portray is clear and easy to understand. As what we see in Website, Blog, Articles and Ad Copies are Content only Even for SEO Ranking Uniqueness of Content is one of the most Important Google Algorithm Factor


Analytics is the scientific process of discovering and communicating the meaningful patterns which can be found in data. It is interested in transforming raw Information right into insight for making far better choices.

Analytics relies upon the application of data, Computer system Programs, as well as procedures research studies in order to evaluate as well as acquire the understanding to the significance of information

It is specifically beneficial in areas which tape a lot of information and details Google Analytics is a free tool provided by Google for website Analytics Services which provides us the Information how users find our website and use it

Pay per click

PPC is a model of internet marketing where advertisers pay a fee each time one of their ads is clicked. Pay-per-click charges are provided by the search engine based on the Competition and Ongoing Auction Bidding in the Industry.

Web Design and Development

Website designing deals with the aesthetic and interactive part of the website. It also refers to its usability. It takes care of the positioning of web content in addition to the shade combination, dimension, typeface, etc. that will appeal to the visitors.

Web development extensively refers to describing jobs connected with creating websites for organizing via intranet or internet.

The web development procedure consists of website designing, internet content creation, client-side/server-side scripting and also network safety arrangement, among other jobs to be done.

Business/Marketing Strategy

A marketing strategy is a business’s overall game/ plan for reaching targeted audience and turning them into customers of the product or service that the business provides.


ECommerce, describes the trading of products or services utilizing the internet, as well as the transfer of fund along with information to perform these purchases.

E-commerce shopping is commonly used to describe the sale of physical items online, however, it can additionally define any kind of business deal that is promoted via the internet.

The digital economy is embedded in every corner of our lives and is definitely going to scale up each and every moment. It is good to think to get specialized at least in two-three areas.

In Digital Marketing Courses/Online Marketing Training there are so many avenues that you can follow, it’ll be best to initiate with your interest and start learning and practicing on it.

Large, Medium and Small industries are actively moving from conventional/traditional marketing to Digital Marketing/Online Marketing techniques. As a result, companies are hiring more digital marketers and the demand for people to fill these job opportunities are high.

Benefits of Learning Online Marketing Training Programs with Learn Digital Academy in Bangalore

Why Digital Marketing?

“According to a survey, more than 50% Population of the world now use a smartphone. There are approximate 2.8 Billion social media users in the world and 1.61 billion people use e-commerce services around the globe.”

It’s in high demand: – Digital Marketing jobs are in high demand. Innovative technology and changing the human attitude towards digitalization have changed the behavior of people. The influence of Digital Marketing is tremendous. Now it is possible for every brand to reach the right people who have a little digital connection.

It will help you to kick-start your career: – Yes learning digital marketing courses can give a boost start to explore and grow yourself. There are lots of things to learn, developing this skill can be the added benefit for you to be presentable. If you want to stand out in the crowd, build your own Social Media presence, start a Blog or a YouTube channel and show your presence throughout the world. There is a number of examples of people who have been hired after their digital media talents have been visibly showcased globally.

It does not require a specific academic background:- The greatest point of pursuing a career in Digital Marketing is that you need not need to have knowledge about Coding Skills or Programming Knowledge. Either you belong to a technical field or non-technical background, you can enter into the digital world and learn Digital Marketing Skills.

It allows you to explore different sectors:- As a Digital Marketer, you will have the choice to explore the industry you wish to. There are several industries which are taking digital steps:
Education, News & Media, Fashion industry, Gaming and Entertainment, Health sectors, Auto-mobile industry, Food, and Travelling, etc.

There are several different roles you can choose from:
SEO Specialist, Social Media Marketer, Creative Specialist, Content Writer/Reviewer, Online PR Expert, Digital Advertisement Expert, Inbound Marketer.

Embark your own career: – Digital Marketing is totally free of academic restrictions. Unlike other professions where you need to complete your degree or diploma to start up your career, digital marketing training does not need any pre-requisites. The Digital world offers large opportunities to begin your career without stepping down your qualification or profession.

The industry is always evolving: – As the Digital Marketing industry grows and changes, there is always something new and interesting to learn. Considering that there is a range of Professionals Operating in firms, you’ll likely be dealing with a selection of backgrounds, with everybody needing to integrate to develop Trending Marketing approaches.

Good Earnings: – As Digital Marketing is in huge demand, there is more opportunity to negotiate remuneration whether you are working in-house or a freelancer. So long as you show your work process, you will be able to bid higher.

Start Learning Digital Marketing Today

As you can see all the aspects of Digital Marketing that are listed above. Digital Marketing course is comprised of plenty of Sub Topics and you can be easily specialized in any one of them.

Digital marketing is one of the must-know skills of the present time. With increasing internet demand and reduction in data rates, more and more people are coming online and searching more content online than ever before.

  • Once you are focused, start to learn. The internet is loaded with full digital marketing resources on each feature of the field. Start to learn by reading blogs and articles, watching videos and downloading books.
  • Catch the mentors and take the guidelines.
  • Join Digital Marketing Training institutes/ Digital Marketing Courses in Bangalore for better understanding and practical experience


In the end, you will become more acquainted with who the real players are in your chosen field and you can dig deeper into learning.

Explore the tools and platforms and start to put your new found knowledge to work—even if it is not providing desired results.

Learn Digital Academy is one of the Best Digital Marketing Training Institute in Bangalore with Job Placements. Attend a Free Demo Class.

Benefits of Digital Marketing

  1. Business survival online: – Ensuring your presence online so that people come to know you exist in the market. Promote your products or services and let your customers know about your brand
  2. Brand value and people trust: – Digital Marketing builds brand reputation, as satisfied customers will most likely tell other people about their experience with your brand, products, and services.
  3. Cost effective than traditional marketing: – Digital Marketing provides better and much more cost-effective marketing channels that deliver result in-respect to traditional Marketing. One of the most effective modes is E-mail marketing through that you can boost your leads.
  4. Valuable data and analytics: – The real-time data provides information with a better understanding of the effectiveness of the marketing tactics. With access to this information, one can optimize the marketing budget by investing in well-performing marketing campaigns.
  5. Content performance & lead generation: – The more engagement you get, the more Google considers your content to be worthy. And, in turn, it will also boost SEO ranking with ease. Through Digital Marketing, we can measure exactly how many people viewed your marketing content.
  6. Improves conversion rate: – Through Digital Marketing we can reach out to the customers at any time. In spite of disturbing them with many phone calls, reaching through online medium seems to be a much smarter idea.
  7. Better revenues:- Digital Marketing techniques is one of the most effective modes to generate higher conversion rates which deliver loads of profitable benefits for the businesses in terms of generating better and higher revenues.
  8. Real-time results: – Digital Marketing lets you know how effective your approach has been. By understanding the scenario, you can take the necessary steps to improve the results.
  9. 9. Cater to the mobile consumer: – Digital Marketing campaigns have also intended towards mobile consumers, smooth the path for them towards achieving better growth and faster expansion.
digital marketing course in marathahalli

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