News & Events
Digital Marketing for Startups
- October 8, 2020
- Posted by: Ranajit
- Category: Digital Marketing
They have an idea, that idea has to be developed, tested & then market it. It’s an Startup, where founded by one or multiple entrepreneurs to develop the idea as an unique product & finally to bring into the market. Startup funding is required, the sources include banks loans , government-sponsored, grants by organizations/non-profitable organization,s etc.
Major history say’s startup fail, but at the same time history speak’s most successful startup entrepreneurs like Flipkart founded by Sachin Bansal & Binny Bansal, Microsoft founded by Bill Gates , Ford Motors founded by Henry Ford , Oyo founded by Ritesh Agarwal , Swiggy founded by Nanda Reddy,Rahul Jaimini & Sriharsha Majety , Bookmyshow founded by Ashish Hemrajani , Parikshit Dar , Rajesh Balpande and many more.An simple effort is required to make their own startup a success in the market.Making their perfect presence in makert as per the requirement the success leads & then they’re inspiring success stories for the people around and globally also.
Digital marketing refers to ads which are delivered through channels such as search engines, websites, social media, email, and mobile apps that are completely digital.Digital marketing main objective is branding & sales totally to create revenue.
The startups are to create and lead new talent, now digital marketing for startups is an unique combo system with huge demand. Hence this digital marketing for startups which works exceptionally well because digital marketing is an universal concept.It’s digital era ,everything is digital & people most of thetime rely on digital means online presence for their transactions like purchasing,ticket booking,checking reviews etc.Digital marketing has given a effective identifiaction to many of the startups. To work this combo digital marketing for startups, you need to understand the basic bussiness factor of targeted audience for their long and short terms goals too.
Startup owners always merely think that they don’t have right & enough budgets to spend on digital marketing.If they perseverance for a long time and believe that customers will show up after some time. This is not an good approach towards digital marketing as startups.There is no astrayof customers, your customers are already perseveringly in online .They will be quest alwaysfor a business, shopping etc.Today people if they are interested in product to buy/purchase they seldomely search for your products online.88% of people consider online reviews not to denie for their purchase decision.
Startups needa help to up lift their bussiness to take off from the ground.So they are many ways for startups to be best by implementing digital marketing strategies.
- Unique Content:
The unique content which helps your customers providing a content.Unique Content is an piece of information of your own product which is displayed.And this provided content should be shared as much as possible.Again Updateing this unique content is more important, you must creat weekly an unique content.Try to make shoter content with effective information, and shorter content earns most backlinks, study says by (Searchenginejournal).
- Social Network Platforms:
Most of the people in world are busy in social media, so your bussines must target on social media networks.The Networks like Facebook, Instagram, Twitter, Snapchat plays an important role in uplifting your bussiness and also the online brand presence.Social Network will connect to reach out your target audiences.On the other hand it will take lead on your search engine ranking, webpage CTR, lead generation and conversions etc.
Consider in 2019, Facebook is the largest social media channel with 2.5billion monthly active users.Similary Instagram an photo sharing platform to its finiest photo uploads the users a do, instagram is the one social media channel growing rapadily.
- SEO More Important:
More or less SEO is still important, getting you targeted customers without paying a single rupee that is what SEO is (Search Engine Optimization).To increase your visibility and ranking over the company website without any payment.And even involves in other key factors like increases traffic, ROI, brand building and other factors too.Some of the tools for SEO to increase your ranking are SemRush, MOZ, Google Search.
Console, Google Trends, Ahrefs, Woorank, Screaming Frog.
4 .Moblie – Friendly Website:
The world is running by an hand device mobile,the number of mobile users and search continues to grow each and every year.If your company website is not mobile friendly ie responsive will leade to an struggle for orgainc rankings.Google has the best algorithm for analysis,according to the recent google algorithm the best way to increase your organinc ranking traffic is to make the best responsive website which is more mobile friendly.Google will have a note when your website is mobile friendly or responsive.
- Viedo Marketing:
Viedo is one of the right ways to apporach the customers.Viedo Marketing playes some what a unique presences in digital marketing to say viedo ads have a huge following and fan base too. Makeing an short infornative viedo about your company will reach more efficently to your customers and wide other customers also.Reaching your viedo via social media platforms will lead your customers for more engament on your company and even in the other way of brand awareness is created.More engament can be done like posting webiners, go on for live sessions, add stories etc.
To me,as per my studies if you use and implement it in an right way Email is most effective marketing to reach the customers.The important thing in email is an relationship is built with your customers.And more over with personalise content you can bulid turst-worthy relation with your own existing customers.
Some Steps need to be followed by Startups:
- Make Bussiness Plans
- Get Organized
- First Understand the Makret & Your Trageted Audience
- Make Legal structure & your bussiness registration offically
- Build more and more networks
- Never invest with negative partner
- Try to avoid intake of unrelated people
- Never undervalue the service of your product
- Avoid Overmarketing
- Spend money on the demand for the business
A startup is an initial step for success. By an single person alone an successful startup can’t be built, an startup with an team will lead your bussiness successful in the market.Up’s & Down’s are quite common in every filed, so don’t lead back of an failure; be spotive, learn from the failure and bounce back with the team into market with the business.Try to take unique idea & be unique in the market.
Author: Bharat Kumar