What and how Digital Marketing?

What and how Digital Marketing?

Digital marketing is the component of marketing that utilizes internet marketing and online marketing, digital technologies such as desktop, computers, mobile phones, and other digital media technologies. There are platforms to promote products and services. These developments were during the 1990s and 2000s and changed the way brands and businesses use technology for marketing.

The digital platforms became increasingly incorporated into marketing plans circular and everyday life, and as people increasingly use digital devices instead of visiting physical shops, and digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail marketing, display advertising, e-books, and optical disks and games have become commonplace.

Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), call-back, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing that is known as digital marketing

Gartner notes that in the context of modern business, platforms are tools that provide multiple business or technology capabilities. While there are tools to address specific functions within one business need, such as a single tool to schedule social media updates alone, platforms support multiple functions across these needs. Platforms typically enable a more extensive set of functions with APIs, integrations, and partnerships with other applications or data sources.

Now, let’s revisit the initial question. What is a digital marketing platform? A digital marketing platform is a solution that supports a variety of functions within the realm of marketing over the internet.

According to Gartner, it is important to note that to classify as a platform, the solution cannot claim to support every component of digital marketing – but will rather cover functionality like media buying. performance measurement and optimization, and brand tracking. However, it may not cover other marketing efforts like SEO, SEM, Social Media.

search engine optimization (SEO)

Search engine optimization (SEO) is the process of improving the quality and quantity of any website traffic to a website or a web page on page and of a page from search engines. optimization (SEO) targets unpaid traffic to a website (known as “natural” or “organic” results of these are the website) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image research, video research, academic research, and news research, and industry-specific vertical research engines.

SEO Services Bangalore considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or related keywords typed into a search engine, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors website from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers

SEO



Site design improvement (SEO) is the way toward improving the quality and amount of site traffic to a site or a page from search engines. [SEO targets unpaid traffic (known as “characteristic” or “natural” results) as opposed to coordinate traffic or paid traffic. Unpaid traffic may begin from various types of searches, including picture search, video search, scholastic search, news search, and industry-explicit vertical web indexes.

As an Internet showcasing methodology, SEO thinks about how web indexes work, the PC customized calculations that direct web crawler conduct, what individuals look for, the real hunt terms or watchwords composed into web search tools, and which web search tools are favored by their focused-on crowd. Web optimization is performed in light of the fact that a site will get more guests from a web index when sites rank higher on the internet searcher results page (SERP). These guests can then conceivably be changed over into clients.

Web indexes utilize complex numerical calculations to decipher which sites a client looks for. In this graph, where each air pocket speaks to a site, programs some of the time called creepy crawlies to inspect which locales connect to which different destinations, with bolts, speaking to these connections. Sites getting more inbound connections, or more grounded joints, are attempted to be more significant and what the client is looking for. In this model, since site B is the beneficiary of various inbound connections, it positions all the more profoundly in a web search. What’s more, the connections “bring through”, with the end goal that site, despite the fact that it just has one inbound connection, has an inbound connection from a profoundly mainstream site while site E doesn’t. Note: Percentages are adjusted.

search engine marketing (SEM)

Search engine marketing (SEM) is a form of Internet marketing it involves the promotion of any websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. search engine marketing may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings `that are paid services of search engine marketing of any website.

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.

The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.

There is a range of Social Media Marketing Services  tools that help businesses to get the most out of the social media platforms listed above. For example, Buffer is a platform of social media management tools, which can help you achieve success with your social media marketing. Whether you want to build a brand or grow your business, we want to help you succeed.

Digital Marketing – The Most Heard Word During these Days

Digital Marketing – the Most Heard Word During these Days

Today’s increasing competition and technology with the rising utilization of the internet have transformed traditional marketing strategies for digital marketing strategies. Digital marketing acquires wide scope in the area of marketing and in the increasingly competitive market necessitate traverse business models using digital technologies which lowers the operating cost as well as elaborate business worldwide. 

Today online marketing has higher opportunities for enlarging their business as customers are more pleased by doing digital transactions and digital marketing is much more satisfied than compared to traditional forms of marketing. Digital marketing presents the product or services not only in text format but also in different ways that impress customers and provide an opportunity of comparing the product or services with that of others. So the customers are enabled to access the marketplace 24*7 at any place in the world. 

As there is a dynamic change in technology the connectivity among consumers is growing day by day as a result consumer behavior is changing accordingly which necessitates the business organization to understand and analyze consumer behavior. The impact of digital marketing on consumer behavior is analyzed and how consumer behavior changes with the traditional way of marketing and digital marketing. 

As the world of business is moving more towards an online way of transaction the implementation of digital channels becomes a more vital part of growing sales of the organization. Digital channels improve the efforts of the organization. Digital marketing has emerged as a new way of marketing business activities. 

Activities that are conducted through digital methods offer business organizations to communicate with consumers in a speedy way irrespective of global location. The digital way of marketing is mentioned to have one of the better methods to conduct business as it removes unnecessary problems and helps to communicate with consumers indirectly route. There is special attention paid to digital channels as it is an effective and efficient way of communicating. Usage of the internet and mobile market is rapidly growing in India as there is an increasing income level of the consumers it is estimated to grow millions of online users in the coming years. 

The evolution and broad usage of online technology have shifted in the way society or consumers communicate with each other in their day to day life or in their professional life. Consumer behavior in online shopping is growing the center of focus of marketing research. In specific, the behavior of consumers in digital marketing from selection to post-purchase evaluation has become a considerable focus of the research in the area of marketing. 

With the increasing growth of information and technology, digital marketing services are becoming habitual and even people are unavoidable. Consumers choose digital marketing as another way of shopping because it is suitable and much faster than traditional marketing. And these also attract a large number of businesses to market their products on digital platforms. The consumer shopping behavior changes from a brick and mortar model where the consumer has the option of feeling the product before purchasing it 

As there is a positive impact of digital marketing in the minds of consumer’s traditional marketing will transfer to digital marketing. The study was focused on observing the individual consumer behavior of frequent online shoppers with those who visit the website without having the intention of purchasing. 

What does Digital Marketing Mean?

Each and everyone from teens to age-old people use digital devices and it been a part of life this provides a huge opportunity to use digital channels to reach consumers. 

Digital marketing refers to endorsing goods, services, and brands to the ultimate consumers by using online channels such as websites, social media, mobile applications

in other words “Digital marketing is referred to as online marketing, internet marketing. Digital marketing is selling and buying of the information, product, or services through electronic devices with the use of the internet”. 

In the highly dynamic market where technology is changing every day the way of approaching customers from a business organization is changing to digital strategies. Digital marketing is not only essential for a business organization to increase or expand its operation but it’s equally important for the consumers as it provides direct communication with business centers. Digital marketing also provides the option of analysis of the data of customers which is very much helpful in measuring the efficiency of the advertisement campaign. 

Need for digitalization 

  • The central point behind digital marketing is to take maximum advantage of available technology which is needed in decreasing the workload and cost.
  • Digitalization also ensures customers with a wide range of products from different sellers of their choice from any geographical area.
  • Digitalization also plays a role in building the face of the organization and establishes themselves outside the national boundaries 
  • Digitalization is used in every aspect of the business such as manufacturing, trade, communication with customers and helps in better utilization of the resources. 

Digital Marketing Channels

There are various modern day digital marketing channels that are used to reach customers such as emails, websites, mobile phones, digital televisions, digital outdoors, and online groups. It has been broadly differentiated into content-based channels and digital devices. 

To make it much simpler and for a better understanding of digital marketing channels content based platforms contain search engine marketing, emails, social networking sites, online groups, and others. Digital devices include computers, mobile phones, digital televisions, and others. 

Traditional Marketing vs Digital Marketing

Marketing is the process of identifying the needs of customers and producing products according to them and delivering the products at a profit. This can be done through both traditional ways as well as through digital means. Traditional marketing refers to the physical delivery of products once after manufacturing to the retail stores nearest to the customers. 

To make customers buy the product traditional marketing uses various ways of communication such as newspapers, billboards, print ads, and maximizes. Digital marketing is through which marketing the products using the technology, internet, mobile phones, or some other digital format are used in digital marketing. It also incorporates mediums such as social media, emails, blogs, pop-ups, and websites. . Traditional marketing offers a very minimum customer engagement whereas digital marketing provides improved customer communication. . Making a purchase decision in traditional marketing is a complex task as the customers have to go through various advertisements and take advice from others and believe in word of mouth to decide whether to purchase the product or not. In digital methods, consumers can view, read online reviews, compare characteristics, price on the various websites and interact with other customers through online sites, and make a purchase decision. 

Online Shoppers in India

Customers who shop online using digital devices is raising 

Understanding Indian consumers

  • Young customers. The average age of the Indian consumer is less than 30 this provides the opportunity for marketers to focus more on young consumers
  • Materialistic. Indian consumers are materialistic and they focus more on the tangible material object rather than the intangible value of the product.
  • Networked consumers. Indian consumers are more networked than ever before with other customers
  • Price sensitive. Indian market is very price sensitive whatever may the benefits offered price plays an important role in the Indian market
  • Switchers. Indian consumers are more of brand switchers they usually not prefer to depend more on a single product or brand rather they change the brand that they use.
  • Diversified. Indian consumers are more diversified than any other country in the world. Marketers can produce a different kind of products for the mass
  • Rising purchasing power. The purchasing power of Indian customers is intensifying. The market for extravagant products is slowly growing in the country.

Buying Behavior

Buying behavior emphasizes individual consumers, groups, organizations. Choose, purchase, consume, and dispose of products and services to fulfill their needs and wants. It concentrates on how the consumer makes purchase decisions.

Buying behavior does not only understand the behavior of customers before purchasing and consuming but also to understand after consumption.

Some of the key insights that were gained during the research study were

The younger generation people are more favorable towards online shopping of apparels. Younger generation people are those who follow the latest trends and fashion.

The students and employed class prefer to shop online when compared to other class of people.   Especially bachelors before marriage engage more in online shopping.

An individual on average spends about 5 hours or more using different sites on the internet

 It is a convenience that makes customers shop online. The convenience factors are 24/7 accessibility, no traveling to purchase, and many more.

With convenience, the price also impacts customers to shop online. The price factors that affect customers are lower prices offered by online stores and no distribution cost involved in the price.

The majority of the people think convenience offered to them before thinking of offers and discounts offered to them.

People are still in the dilemma of whether to believe or not the information provided by digital marketers while shopping online.

People go with suggestions and opinions provided in different online shopping applications to gather information before purchase.

Reference groups such as family and friends influence more in the decision making of purchase on online platforms   

Most of the consumer suggests that it is easier to gather information in digital platforms rather than traditional medium.

People are still in confusion whether the information provided by them on online platforms is safe or not while purchasing online.

Most of the customers are satisfied with online shopping.

 As a nature of consumer behavior to look out for more options. People visit different online stores before actual purchase. 

Though there is an increase in digital medium consumers still prefer to pay cash only after delivery.

The amount spent on purchase  is dependent on the monthly income of the consumers

Age does not impact the level of satisfaction of the consumers

The frequency of purchase  is not affected by the age of the consumers

What is Social Media and Social Media Marketing?

In people’s lives, social media plays an indispensable position. Due to the large number of people who wake up every morning to check their social media instead of reading the newspaper, there has been a remarkable and rapid development in technology in the world in general and in India in particular. However, social media and social media marketing have dramatically altered the truth established by the world, In fact, in the light of social media, an individual’s view deals with relationships with people close and far, known and unknown. If you want to learn how it works, then check out our social media marketing courses in Bangalore.

This remarkable transition is due to the Internet and social media revolution, and almost everything has become so simple and so instantaneous overnight. All can be achieved across a globally wired network to allow immediate contact, allowing individuals to become more integrated and interdependent. 

Thus, regardless of their geographical limits, this social media movement has brought people together. Social media functions as a digital word-of-mouth, and through mobile phones, tablets, computers, and other electronic devices, people access this social media for distribution of information and to remain linked with others who are now just a click away.

The Internet-based machine and mobile phone are largely mediated by the Internet. Apps and resources for sharing information among people known as social media. Today, data is shared with common networking sites such as Facebook and Twitter, as well as bookmarking sites such as Reddit, which enables people to participate in conversations with each other.

In terms of brand awareness, consumer engagement, sales, and customer support, social media has many positive impacts on companies. It is also a great tool for evaluating your rivals and how they use social media for their growth. In industry, the significance of social media is rising at warp pace. 

The social media industry is bound to grow larger in the coming years, with more and more people entering social media sites and using them regularly/efficiently. Like never before, it’s roaring. Every organization today needs to exploit appropriate social media platforms in the best way possible with such incredible growth. Not because it’s the “in thing,” and not because it sounds easy, but because the popular social networks hang around their target audience. 

And they interact with their favorite brands and communicate on multiple levels with them.

  • There are currently 3.2 billion users across the world, according to social media figures for 2019. That is approximately 42 percent of our current total population.
  • Active users of social media include 48.2% of Baby Boomers, 77.5% of Generation X, and 90.4% of Millennials.
  • 73% of online marketers believe that their efforts have been successful in implementing a social media marketing strategy for their company.

Find Your Audience: Find out if your target audience is on it before you start working on a specific social network. By looking for important discussions about your product or business, you can do this. For instance, instead of Facebook, a B2B company can find its audience on LinkedIn. Don’t just believe other brands or follow them.

Social Media & Social Media Marketing

 Social media is an online platform that helps people to easily build and distribute content to the general public. Social media covers a wide variety of websites and applications. In order to create your brand, increase sales, and boost website traffic, social media marketing is the use of social media channels to communicate with your audience. This includes posting great content on your social media accounts, listening to your fans and engaging them, reviewing your performances, and running ads on social media.

The main social media sites are Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat on Facebook. If a small business uses these social media to get the attention of the potential customers gradually the sales will go higher than expected, and the cost of advertising is comparatively low than traditional marketing.

Use of Social media & Social media Marketing

  1. Less expensive advertising

While you can pay for certain advertisement features, such as Facebook, social media is free. You may tailor certain advertising to attract customers within a certain area of your market. This ensures that you don’t end up paying for ads outside your regional potential clients.

  1. A vast number of Users

Social networking gives the ability to connect with fans and followers every time they log in. Keep your social posts entertaining and insightful, and your fans would be delighted to see your latest content in their streams, keeping you at the top of your mind because you’re their first stop when they’re about to make a purchase.

  1. Lead generation is easy

Social media offers an easy and low-commitment way for potential customers to express interest in your business and your products. Lead generation is such an important benefit of social media for business that many social networks offer advertising formats specifically designed to collect leads.

4. Crisis communication

Silence is not an option when it comes to responding to crises on social media. Maintaining well-run and managed social accounts and having a plan in place can help make sure you’re present and ready to engage if the worst occurs.

5. Re-targeting

Nearly 70% of online shopping carts are abandoned. People who have left their items in a shopping cart are key potential customers. They have already found your website, browsed your items, and made a decision as to what they would want. People are leaving shopping carts for a variety of reasons, but anyone who has shown this level of interest in your business should not be overlooked.

  1. Brand awareness 

One of the most significant marketing objectives of any organization is to achieve brand awareness. That is because customers want to buy brands that they understand. Thankfully, social media makes it possible to create a brand quickly and efficiently. Social media has an advantage over conventional media because it can get the company much more efficiently and effectively in front of people.

  1. Using Visuals to attract

Once you know where your target audience is, it’s time to attract their attention by using your content with eye-catching visuals. In order to help you build your brand image on social media platforms, pictures and videos play a major role. Since they not only improve engagement but also increase social sharing.

  1. Ability to reach more people through Social Media Search

When they need to link to something or anyone, people are no longer reliant on Google search. Search is not limited to the mighty search engines on the web today. It has gone past that, which is why the latest search engines are social networking sites like Facebook and Twitter.

  1. Raising conversion rates

The fact that it is perfect for collecting targeted leads for your company is another benefit of social media in business, but it doesn’t end there. Just one aspect of the equation is to obtain quality leads. Converting those into sales is the other part.

  1. Heightened traffic

One of Social Media’s other advantages is that it also helps boost the traffic to your website. You offer users a justification for clicking through to your website by sharing your content on social media. The more quality content you post on your social account, the more inbound traffic you can create while making opportunities for conversion.

  1. Enhanced SEO rankings 

The role of social media is becoming a critical factor in the ranking calculation. These days, SEO criteria are constantly varying to secure a good ranking. Therefore, merely improving your website and updating your blog frequently is no longer appropriate.

It’s important to generate quality content for social media. But what better way to build this content than to get it done for you by your loyal fans. You might be listed in a supportive note by people who follow you on social media, which you can use to feature them on your social profile. The UGC serves as social evidence that lets you increase conversions indirectly. Even, by chance, this doesn’t need to happen. In reality, by asking individuals to share unique content for a chance to be shown to a large audience, you can engineer it. 

Provided that you have a reasonable audience size, most consumers of social media will be delighted to have such a chance. In your method, you need to get creative and question individuals. They tapped into the strength of their social network when Belkin launched their Lego iPhone cases. In their own special way, they asked consumers to personalize their cases and post the photos on Instagram.

A focal point of marketing research is increasing customer behavior in online shopping. In particular, customer behavior in digital marketing has become a major subject of research in the field of marketing, from selection to post-purchase assessment. Digital marketing is becoming popular with the rising growth of information and technology, and even individuals are inevitable. 

As another means of shopping, customers prefer digital marketing because it is appropriate and much quicker than conventional marketing. And these also draw vast numbers of companies to digital platforms to sell their goods.

As digital marketing has a positive effect on the minds of conventional consumer marketing, it will move to digital marketing. The study focused on observing regular online shoppers’ individual customer conduct for those who visit the website without the intention of buying. consumer behavior in online shopping is growing a center of focus of marketing research. 

In particular, customer behavior in digital marketing has become a major subject of research in the field of marketing, from selection to post-purchase assessment. As the corporate world of digital platforms becomes more critical in the organization’s sales by moving more towards online transaction methods. Online networks boost the organization’s efforts. As a new approach to market company practices, digital marketing has evolved. Company practices carried out by digital methods give business. Learn Digital Academy provides the best digital marketing courses in Bangalore if you’re looking to learn something new.

THE EVOLUTION OF DIGITAL MARKETING

Over the past three decades, marketing has had to keep up and contend with leaps in technology and our relation to it ever since. While the Sales Era witnessed the invention of the telephone, swiftly followed by the rise of television and the Marketing Department Era. 

The industry evolution of the Marketing Company Era saw arguably the biggest change in the history of marketing: the first commercially available personal computers.

But what do these developments mean for the future of marketing? New Digital Skills found that marketing professionals were unsure of their future and believed that digital marketing will be critical to their organization over the next two years. 

THE ADVENT OF THE INTERNET 

The mass adoption of the internet into everyday life is the single biggest event that has affected marketing over the last three decades. Although early desktop publishing software in the first PCs caused a surge in print marketing in the 1980s, the computers were little more than a glorified typewriter launched by Tim Berners Lee team in the year 1991.

As users increased the landscape evolved, from mail to search engines like Yahoo and Google in the early 90s. Also, e-commerce like Amazon and eBay. Email became the outbound marketing tool joining traditional marketing tools like TV, radio, print advertisements, and telephone sales. While the new search engines cataloged the new websites and allowed the users to have the information about the product and services.

Marketers used the SEO techniques of keywords and backlinks stuff to generate high rankings. RAZORFISH is the one successful company at a time renowned for its aggressive marketing techniques. Razorfish was a key player in early SEO, as well as a pioneer of the “server push” possibilities of the Netscape browser.

BIG DATA

All this online activity was and still is stored in digital information. As a study, digital information was the most rapidly growing type of unique information produced, with most text-based information “born digital”. This information is also known as Big Data.

After the early hype of the internet, the dot-com bubble burst in 2001, and marketing tactics shifted. The introduction of social media sites LinkedIn, Myspace, Facebook, and Twitter made this all more possible as internet users started sharing more and more personal data online.

Big data has made it possible to track the patterns of human behavior playing its marketing role set to increase. Data-driven marketing gathered enough momentum that a number of companies have got up that specialize in harnessing the technology, such as Domo, Oracle, and Optimove.

SMARTPHONES

Where would we be without smartphones and tablets…Yes, the new devices have taken over the marketing departments over the decade and are still catching up. Today smartphones have overtaken the personal computer as a personal digital device.

With a rapid increase in the proportion of 4G users and a quarter of smartphone owners making no traditional calls.

The world has moved online and into our pockets. So, where do we go – A future of transparency, personalization, and agile marketing. Learn more about digital marketing with our digital marketing courses in Bangalore. 

Use of Content Marketing

Content marketing is a success story in the media industry. It comes in second place only after internet advertising which is the most popular form of advertising and has seen accelerated growth in the last 10 years. It has great scope and adaptability since it targets a personalized audience by sending unique content. Content marketing is considered the heart of digital marketing, it connects well with customers and behind every successful digital business, there is content marketing. It has helped a lot of businesses in getting their brand reputation and helps in retention of customers.

What is content marketing?

Content marketing can be defined as the form of marketing that is focused on creating, publishing, and distributing content for a target audience. The target audience may be chosen based on age, demographics, a particular region, and profession. It can also be called a strategic marketing technique to attract an audience. Content marketing includes aspects such as informational articles, e-books, videos, webinars, etc. 

Importance of content marketing:

1)Content as a marketing strategy: Content marketing connects all elements of digital marketing, The content that is created for Blogs, E-mails, for social media drives traffic to the website due to which can increase the popularity of a brand and can improve the business.

2)Good Return On Investment: A Good content in the world of digital marketing is not only considered for tactics and usage of words, but good content will bring in more customers and due to which the image of brand not only goes up but there are more chances of customer retention ultimately increasing the profits and giving a high return on investment.

3) Good content helps in SEO: SEO is called Search Engine Optimization, Search engines Like Google, Bing from Microsoft, Yahoo search through Good content in websites and they crawl through each website’s content in order to determine what the users require, Strong content will generate more web traffic and more visitors are likely to happen.

4) Content Marketing is Cost Effective: Content Marketing is affordable, a study has revealed that usage of content marketing is more effective and cost-saving and drives in 3 times more sales than traditional marketing. Good content attracts more people.

5) Builds trust: Good content builds trust among visitors of a website or a blog, take an example of a blog that is published well, that particular blog which has good content will be liked by people.

6) Understanding of Customers: Content marketing plays a vital role in understanding customers and their preferences, since the contents of content marketing are updated as per the latest trend, it helps the marketer to understand the customers.

7) Sets standards: Content Marketing helps a company to stand apart from the rest of its competitors as good content can differentiate companies in Digital marketing.

Key Things to be kept in mind for good content

Content Marketing is a vital part of digital marketing and there are some of the key points that are to be kept in mind while generating good content in content marketing.

1)Keep the audience in mind: Always keep the target audience in mind, know who your audience is and what do they want from the content and the demographics to be targeted, Change the content according to Geographical conditions, create content in such a manner that it reaches to a maximum audience with minimum effort.

2) Maintain Professionalism: While making good content in marketing it is always better to have a personal touch with the audience and by doing this the content Marketer should not go too personal, do not try to be too casual while publishing any content. Never give personal opinions while writing any content in blogs or posts as it would attract criticism, use of slang or slang language is not recommended in content Marketing, and never use shortcut words as it ruins the whole content.

3)Avoid Repetition: Good content in marketing must not have repeated content, this means that never repeat the same context or point multiple times, Do not use high vocabulary as it might become diff